Start Date: ASAP

Compensation:

About The Job

As a marketing manager, you will play a critical role in building Hallo’s awareness and brand across the whole world. We have built a strong, vibrant community on social media with 1M+ followers with $0 spent on advertising. The end goal is helping us find product/market fit and build a strong foundation for future growth. The most important part of this role is creating content (blogs, new and repurposed video content, infographics, etc), distributing it via email, social and linking to other blogs and maintaining the technical integrity of Hallo’s on page and off page SEO. 

Responsibilities

• Skyscraper technique for content creation and link building
• Researching and identifying content ideas with a focus on execution
• Keyword research
• Creating infographics to summarize content 
• Managing blogs (student, teacher, and education)
• Email marketing and social media 
• Creating relationships with industry bloggers
• Understanding our users and Hallo product inside and out (Focus APAC region) 
• Technical off and on-page SEO
• Repurposing video content, creating new video content
• Improve website performance, conversion/bounce rate, and content
• Perform AB tests on website landing pages
• Using Google Analytics to track performance of content, understand content’s lifecycle and distribution, and measure conversion
• Use data from content, target markets (teachers, students and academia) to inform product development, marketing strategy and new opportunities 

Requirements 

• 1-2 years of content creation, SEO, social media and marketing experience 
• Effectively manage workloads wearing different hats 
• Ability to execute in fast paced environment 
• Strong organizational and project management skills
• Excellent written and verbal communication
• Bias towards finding solutions vs. shutting ideas down
• Hustler, ambitious and obsessive to learn and become the best
• Technical skills: WordPress, web development, Adobe photoshop & premiere pro

Preferred Qualifications

• Creative and analytical thinker with a bias towards execution
• Outstanding soft skills to understand and relate to Hallo’s audience 
• Empathy and a passion for problem solving
• Thriving in fast paced environment with moments of high intensity
• Ability to to lead and bring out the best in teammates
• Ability to speak multiple languages and have lived abroad 

*IMPORTANT: Check out this article, “Why You Should Join The Hallo Rocketship” before submitting your application to see if you would be a good fit for Hallo.